Tensator® Virtual Assistant Brings Mondelez International Sweetness To New Belgian Markets

Shoppers in Belgium will be introduced to Mondelēz International’s latest products by a group of five state-of-the-art Tensator Virtual Assistants, at Carrefour, Cora and Makro stores.

The Virtual Assistants will be installed in supermarkets and independent stores across the country to promote the food manufacturer’s new product lines, including the Côte d’Or, Milka and LU confectionary ranges.

The consumer-facing Ultra models, with a compact 50cm by 50cm footprint, will stay in each location for two weeks before continuing on their tour of retailers, allowing customers to find out more about Mondelēz International products.

The Tensator® Virtual Assistant is a next generation digital signage solution that uses cutting edge technology to project the image of a real person that can deliver a variety of messages. With the ability to capture shoppers’ attention more effectively than signage, it can bring messages to life and create interest in new product lines.

The first of Mondelēz International Virtual Assistants was delivered in May 2013 and drove significant sales increases for Mondelēz International retail partners, following positive responses from consumers.

Frank Hoeckx, in-store activation expert at Mondelēz International, said:

“The Virtual Assistant Ultra has proved to be a great asset to our marketing as it takes up a relatively small area of valuable shop floor space. Thanks to its dimensions and weight, and the fact that the device is on wheels, it can easily be transported in a small van by one merchandiser. This made it budget friendly and easy to roll out for us.

“In the Belgian market, Mondelēz International has a strong tradition of seeking out innovative ways of communicating with customers. The Virtual Assistant has real stopping power in-store and we see it as way of creating an event that delivers real sales results.”

Tensator Group CEO Ben Gale added: “We are excited to see Tensator® Virtual Assistants in more FMCG settings. The public is very familiar with them in airports, but bringing these applications into the European retail sector adds a new dimension to sales possibilities and customer engagement.

“Technology continues to play a vital role in retail spaces and beyond. Consumers have become de-sensitised to traditional marketing methods, so it is important to us to ensure that brands can interact as much as possible with their customers in-store. We look forward to seeing further results from the models that Mondelēz International has taken on.”

 

queue management

5 Tips To Manage People Queuing Outdoors

Why is preparing for people queuing outdoors important? Managing people queuing outdoors can be a challenge for any business. Especially when there are large crowds. If visitors are queuing for an event in busy venues, or waiting in line to go on a ride at a crowded theme park, managing your queue is crucial to […]

Read more
queue management blog

Event Signage: More Than One Direction

Why is event signage important for your venue? Well, when the world is a stage, first impressions are crucial. Your welcome signage could be the first thing an attendee sees as they walk in. It should be eye-catching and relevant to deliver the maximum impact. Otherwise, your visitors may difficulty finding their intended location. Implemented […]

Read more
gradient