Event Signage: More Than One Direction

Why is event signage important for your venue? Well, when the world is a stage, first impressions are crucial. Your welcome signage could be the first thing an attendee sees as they walk in. It should be eye-catching and relevant to deliver the maximum impact. Otherwise, your visitors may difficulty finding their intended location.

Implemented correctly, Tensator® event signage products can:

• Guide attendees to the correct queues
• Communicate instructions to help streamline queue flow
• Convey important safety messaging

Enhance the visitor experience with signage that aids navigation while keeping your theme and branding intact. This blog post will explain how Tensator® can help you choose the right event signage solution for your venue.

The Basics of Event Signage

Tensamedia Fluted Totem

There are various types of event signage. What you need for your event will usually depend on who your audience is and what your site requirements are. Do you have a big venue and find visitors keep getting lost? Large event signage, like the Tensamedia® InQ Totem, can be customised with directional and wayfinding information to ease navigation frustration.

Or do you need to highlight merchandise promotions or draw attention to vendor stalls selling high-margin items? In these cases, smaller signage products could be a better fit. For example, add a Tensator® Sign Holder to existing Tensabarrier® retractable barriers. You can also place artwork into the acrylic pocket, updating it regularly or when needed.

Tensamedia Sign Holders at The London Eye

When choosing signage for events, keep in mind what your requirements are. Signage has multiple uses, and each can help meet the needs of your venue:

• Directional
• Informational
• Promotional
• Decorative

Custom Signage Solutions For Your Event

Customised signage solutions are perfect for communicating important information to your visitors while maintaining the immersion of your event. Creative event signage that incorporates your artwork and branding can also better guide attendees.

If you need corporate event signage, professional-looking solutions can be an excellent way to highlight directions. A cost-effective solution that can be reused for future events if the information stays the same. Events like music festivals may require something more vibrant, bold, and temporary.

Our Tensamedia® Eco Mediablade is a temporary, eco-friendly signage solution that can fit into an existing queue system. Fully customisable, you can dispose of these cardboard signs with your standard cardboard recycling. Manufactured from FSC-certified sources, this indoor signage product is 100% cardboard. You can also print on both sides, providing maximum impact for your messaging and branding to visitors.

Tensator® wayfinding and signage solutions can all be customised with your artwork and branding, creating a unique queue space that will stand out in the crowd.

The Psychology of Event Signage

“Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.”*

Do not underestimate the psychological benefits of customised signage. Incorporating branded, unique imagery within your venue can be the perfect way to help ensure visitors have a positive experience from the moment they enter. They are also highly-visible, making them ideal for highlighting important messaging.

Get The Show On The Road!

So, why is signage important during event operations? Event signage plays a central role in creating a memorable and engaging experience for visitors while allowing you to communicate important messages. The more you understand your audience and requirements, the more effective your signage will be.

Customised signage is ideal for maintaining visitor immersion while highlighting directional, navigational, and promotional information. Doing so can:

• Improve visitor guidance while reducing navigation frustration
• Optimise staff effectiveness by reducing queries and questions
• Increase brand awareness while maintaining a theme

Tensator® offers a wide range of event products and solutions. Able to be used with Tensabarrier® products, they are ideal for venues with an existing queue system.

Get in touch to book a free site visit and prepare for your event!

*Source: CCICOLOR – Institute for Color Research