Tensator Blog & Latest News

Dec

Proximity Marketing – Impacting Service, Revenue, Efficiency and Basket Size

With a majority of consumers more comfortable conducting their shopping via mobile devices – getting shoppers to look up and try something new is challenging to say the least. To this effect, 2014 has seen a jump in technological developments in beacons, audio, visual and proximity marketing solutions – all designed to help retailers influence, sway […]

Dec

Planning for a Boxing Day bonanza

There is no denying that, as consumers, we all love to get our hands on a bargain. Nothing demonstrates this more than recent scenes on both sides of the Atlantic, with shoppers clamouring for a Black Friday deal. It seems that no sooner has the dust settled and the promotional signs and stickers have […]

Dec

Doling out technological solutions for an enhanced experience

We all know that queuing has long been an intrinsic part of British culture. In fact, Brits are infamous for it worldwide. The stereotype is so widespread that there are many well-known phrases that include the word queue, which are part of the English language. However, following a recent announcement by the Minister for Employment, […]

Nov

How bad weather affects retail

When adverse weather hits, the lure of online shopping becomes even stronger. With a harsh winter predicted ahead of us, retailers will have to up their game to ensure footfall remains strong. Our recent survey* found that 63 per cent of shoppers prefer online to high street shopping, fuelled by a growing proportion of consumers […]

Nov

Black Friday Extended, Barricades and Tensabarriers – Keeping Everyone Safe

With the latest OSHA guidelines formally released, labor officials have laid the groundwork for holiday shopping safety — offering advice to retail CEOs on how they can help keep their workers safe during Black Friday and the extended Black Friday sales and ensuing holiday rush. While retailers have been planning for this event since before […]

Nov

Big data could mean big business for our high street

Given that the term ‘big data’ has become ubiquitous and organisations are looking to use it to improve business outcomes, it’s no surprise that 45.8% of retailers expect to spend more on technology in 2015. Advances in technological solutions mean that stores on our high street can manage the customer journey in a more specific […]

Nov

Tensator® Survey Reveals Customers Disenchanted by High Street Shopping Experience

MILTON KEYNES, UK, and BAY SHORE, NY – 5 NOVEMBER 2014 – New research has fired a warning to high street retailers, with 63% of consumers admitting they prefer to shop online. The study by retail technology specialist Tensator Group also saw 83% of shoppers saying they believe more stores will be forced to close […]

Nov

Tensator Virtual Assistant installed in the Grafton Shopping Centre, Cambridge UK

Tensator Virtual Assistant bags more sales for Grafton centre retailers

Back in June, we installed the very first Tensator Virtual Assistant in a shopping centre, at the Grafton in Cambridge. Here, centre manager Lance Stanbury explains the impact that it has had. “We decided that the unit should be located in the main hall of the centre, close to the entrances of some of our […]

Nov

Why is mobile the new king of online retailing?

This month The Guardian revealed that online shopping on mobile devices had overtaken those from desktop computers for the first time. 52 per cent of us visit ecommerce websites on our smartphones and tablets, which accounted for 36 per cent of sales. Just four years ago, only three per cent of shoppers visited retail websites […]

Nov

Tensator Group to Unveil Technology Showcase at GITEX 2014

Tensator Group is preparing to take visitors at GITEX 2014 on a retail journey as it showcases the latest in queue management and customer journey technology. The experience at the Tensator Group stand (Hall 2, A3-2) in the Dubai World Trade Centre (12-16 October) will begin with the opportunity to trial the new Inline Mobile […]

Nov

Tensator click and collect showing the merging of offline and online channels

Want to Increase Holiday Sales? Click and Collect Services Attract the Connected Consumer

The Wall Street Journal recently wrote an article on research firm eMarketer’s Holiday sales predictions. The good news is that they’re estimating that U.S. retail sales will climb 5% in November and December, besting last year’s growth rate of 3.4%. While that is excellent news for brick and mortar retailers — holiday eCommerce sales are […]

Nov

Tensabarrier and banner solutions installed in Brighton Station

Slicker self-service queuing for Brighton Station

In our years of developing solutions to make the customer journey more efficient, we have found that one part of the shopping experience has the biggest effect on customer satisfaction: waiting times. Having to queue for long times creates more frustration than any other mishap. Shoppers just about tolerate items being out of stock, untidy […]

Nov

Tensator Virtual Assistant developed for Hertz

Technology is the saviour of traditional customer service

It’s no secret that Britain’s shoppers are getting smarter. Price is a key factor, as today’s customers become savvier than ever before when it comes to finding a bargain. What plays just as important a role, though, is good old-fashioned customer service. A recent survey by Imperial College and retail experience company Red Ant found […]

Oct

Bilingual Tensator Virtual Shopping Consultants Land at Miami International Airport

MIAMI, FL and BAY SHORE, NY — October 15, 2014 – Tensator, the world leader in queue management and airport passenger flow, today announced that the MIA Concessions as part of its Marketing Program has installed two bilingual Tensator Virtual Assistants in Miami International Airport’s (MIA) South Terminal (Concourses H and J), providing passengers with exciting, […]

Sep

Tensator Virtual Assistant promoting TYKU's sake, virtual sommelier

TY KU Realizes 600% Uplift in Sales with Tensator Virtual Sommelier

MONTEREY, CA and NEW YORK, NY – September 24, 2014 – Tensator, the world leader in queue management and customer journey solutions, today announced that TY KU, the premier Sake & Spirits company has realized a 600% uplift in sales following the deployment of Tensator’s Virtual Assistant interactive next-generation digital signage at a national retail […]

Sep

Tensator Reports Continued Growth; Expands Next Generation Technology Service Partnership with AST to Support Market Penetration

Tensator, the world leader in queue management and customer journey solutions, today announced that as a result of the increased adoption of its next generation queue management technology solutions, it has expanded its relationship with Advanced Services Technologies, LLC (AST), a leading Retail Field Service Company. AST has over 3200 technicians throughout the United States, […]

Sep

Show rooming reversed: shoppers choose brick-and-mortar retail experience

A recent report from BI Intelligence has found that retailers have discovered “reverse showrooming,” or “webrooming,” where consumers research products online, but then head to a brick-and-mortar store to make their purchase. In the U.S., 69% of people reverse showroom, while 46% showroom, according to a Harris poll. And it’s not just the younger consumers, millennials […]

Aug

Queueing riles 42 per cent of shoppers, but for how long?

Heathrow has just opened the first Personal Shopping Lounge to appear in any airport in the world. So, to try to make the shopping experience better than the usual high street experience, it commissioned a study into Britons’ retail bugbears. It produced some very interesting findings – most intriguing to us being the fact that […]

Aug

Major League Baseball: Does Increased Security Have to Mean Longer Lines?

Major League Baseball is implementing metal detectors at all its parks, so every team will have enhanced security in place by the 2015 season. Some big league parks, like the Angels, have already starting testing or implementing security screening already that has fans feeling like they are going through an airport. And with the increased […]

Aug

Tensator Celebrates the 24th Anniversary of the Americans with Disabilities Act

Just this past month, the United States celebrated the 24th anniversary of the Americans with Disabilities Act (ADA). This landmark law significantly improved American society for people with disabilities by prohibiting discrimination towards those with disabilities, and guaranteeing equal opportunities in employment, State and local government services, public accommodations, commercial facilities, and transportation. The ADA […]

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